How do you get people to an exibit in a struggling art gallery?

©LeMoyne Center for the Visual Arts

The Challenge

In May 2010, the LeMoyne Foundation, best known for the LeMoyne Center for the Visual and its art education facility, released a public statement to the press that it was struggling financially and without help, soon to shutdown. Tallahassee community response was overwhelming positive and concern for the sustainability of LeMoyne skyrocketed. Hoping to give back to the community and present itself as a revived and refreshed organization, LeMoyne challenged me to manage public relations of LeMoyne’s first exhibition since the announcement, Thicker Than Water: An Exhibit of Community Concern.

My Role

  • Targeted newspapers, news websites, television and radio broadcast outlets on the Florida pan handle.
  • Posted the event to online community calendars including Tallahassee’s Chambers of Commerce/Tourism.
  • Invited 2010 state legislator, city council, and mayoral candidates who I knew would use the event to their political advantage and would draw additional guests.
  • Managed strategic partnerships with two organizations invested in the oil spill,  the Florida Wild Mammal Association and Crude Awakening letter writing campaign.
  • Curated outdoor display of life sized mammal figures and animal cutouts displaying numbers found on the coast.
  • Drew younger demographic by displaying art students’ designed cards for Crude Awakening’s letter writing campaign.
  • Collaborated with a small team to put together a promotional video in which I starred.

Results

  • 200, 000 impressions from television and radio broadcasts CBS affiliate and public radio
  • 570, 000 impressions from print and online outlets on Florida pan handle
  • Exclusive bylined article published in the Tallahassee Democrat Sunday edition
  • 450+ guests at the “First Friday” opening reception
  • Tallahassee Mayor John Marks and 40% of 2010 municipal and state political candidates were in attendance
  • Public radio interview featuring LeMoyne directors and myself

The Bylined Article

The Promo

The Placements

The Tallahassee Democrat

Impressions: 64, 635

WFSU “Culutral Notes” (radio)

In the Grass on the Reef

Impressions: 8, 846

Wakulla.com

Impressions: 6, 814

The Event

Photo Gallery

http://www.flickr.com/photos/wfsumedia/sets/72157624687527098/

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