I was charged with helping LeMoyne plan logistics of it’s third annual Art & Soul Celebration fundraising gala, one of the primere social events in the Fall in Tallahassee, and position the Celebration in alignment with its theme: “Treasures of LeMoyne.”
Since LeMoyne was on the heels of a struggling announcement a few months prior, I conceived language to capture the notion that the works for auction were those from North Florida’s and the world’s most beloved artists. The messaging carried throughout all print and online materials including the event website, press releases and pitches and programs. In addition to verifying and identifying art work in LeMoyne’s inventory, I sifted through LeMoyne’s archived documents in order to piece together the biographies of over twenty-five artists. All copy was placed on LeMoyne’s newly designed website. Design work included reformatting sponsor information sheets and advertising specs.
Art & Soul 2010 raised over $60, 000 and was met with glowing reviews in the Tallahassee Democrat.
The Sponsor Sheet
Tallahassee 365 Project
Impressions: 16, 113